Build a Sustainable Birth Photography Business

Without struggling with pricing, competition, and burnout!

This isn’t just another birth photography course about technical skill.

I need for you to forget about your camera for a minute.

If you don’t possess the emotional foundations to make your technical skill sustainable your chances of burn out are high. I mean really high.

Think; what good is it to have amazing, technically sound images, if you can’t book a client or hold space for the mother?

 In this course, we cover both!

Exposing Birth Photography so you can truly love what you do.

Do you love birth photography so much that you can’t let it go?

Do you know you can’t keep doing it unless it starts giving TO your family instead of taking AWAY from your family?

Don’t worry babe. This was me, 3 years ago. I loved birth work so much, but when my husband started to have to take off of work for me to go to work – it wasn’t making sense for our family and a decision had to be made.

We  made the right one.

We took a massive risk, but deciding together, he quit his job.

We were scared. I knew that I could build a sustainable business but the question was – could I build it in time?

Over the next 12 months, I did so much deep inner work.


I began to understand that my business life was a reflection of my personal life. Until I sorted my shit, and deep inner trauma, I wasn’t going to sustain anything – more on this later. 

What I learned:

  • why I loved this work
  • how to perfect my craft
  • what an ideal client was
  • how to nail my branding in such a way that it only attracted the families I wanted to work with
  • what a target market was and then how to actually target my market!
  • how I was feeling that day was a direct reflection of what my images looked like

Then, I saw a trend in the birth photography world.

No one was making money

Because they loved birth, photographers didn’t feel worthy of getting paid for their work.

Or their time invested

Or their camera equipment

Or their car tune-ups

Or, anything, really

No one sold products. Was it because as women we feel obligated to serve? Or is it because we have issues accepting money?


So, I created Exposing Birth Photography to do exactly what it says.

Exposing Birth E-Course will show you…

Different Camera Types
  • And how to use the camera that you have – so that you can start shooting and securing paying clients straight away!
How to Sell
  • How to practically shoot and sell your first, fifteenth or fiftieth birth – so that you can confidently and fearlessly sell your services without being sleazy!
Create Your Portfolio
  • Practically shoot, edit and create your dream portfolio – so that you can finally see your contribution and share your work with the world – fearlessly!
Physiology of Birth
  • Understanding the psychological effects of birth and how to support your clients through this transition – so that you become known for amazing Continuity of care and THE birth photographer
Health and Safety
  • How to understand the health and safety of birth and how to work with birth professionals – so that you know when to step aside, and when to gently grab the mothers hand and ask her “how do you feel about this”
How to shoot
  • How to capture and CREATE incredible light for that perfect shot – that your clients CAN’T resist!
How to Edit


  • How to edit, process and package your photography – so that you can cut down on your admin time and get back to your family.
Navigating on-call life
  • How to be on call and how this stressful time can work for you and your family – so you can spend more time with your family and less time at work!


    • How to anticipate the changes and adaptations of birth – so that you can capture and create addictive birth images without fear or overwhelm!
    • How to deal with your own shit and overcoming personal trauma – so that you can celebrate a joyous birth with your mother each and every time (and feel a hell of a lot better within your own life!)
      How to navigate Loss


      • How to work with women and loss, how to support your mother and how to deal with unexpected and emergency situations – so that you can avoid triggering situations and celebrate all birth.
      How to Brand Yourself
      • How to brand and market yourself, how to grow your business and become the ONLY choice for birth photography – so that you can stop comparing yourself on price and selling yourself short!
      • How to discover and refine your signature style – so that you’re in LOVE with every edit!
      Real Self-Care
      • Not a buzz-word version of self care. But managing your self-care and taking time to nourish your soul to support your energy and help you avoid burnout – so you’re a more present mother!
      • You are an active participant of birth and we’ll discuss the perceptions of birth and how to let your mother tell her own story – so that you can avoid my breech birth mistakes and embarrassment!
      • How to connect and contribute to your birth community – we’re all about community over competition and the more that we work together the quicker we can change the perceptions of our work.
      Lacey Barratt is everything you would want out of a photography and business mentor. She is savvy and patient and 100% selfless. Her passion is infectious and when you work with Lacey she gives you every last bit of herself.

      I started my business in 2007 but let it take the bench while I followed my husband around the country for his career and took time out to grow our family. This year, after nearing the end of 12 months of maternity leave, I was inspired by a chance encounter with Lacey on the beach in Altona and decided to quit my day job and give my business my all. I signed up for Lacey’s mock births, became a member of her Lacey + Live platform and spent hours upon hours mentoring with her both in person and online. She lifted me up and made me believe in myself, in fact, she accepted no less. She pushed me out of my comfort zone and made me think outside the box. Within one month of living under Lacey’s wing I had shot my first two births and booked two more for later this year. I had completely revamped my website and increased my prices twice. Then, after speaking with Lacey on entering AIPP awards I decided to do that too. What did I have to lose? Nothing. I entered four images from my very first two birth jobs and three of them went on to win silver awards. Then from the scores those prints had accumulated, I went into the running to win the 2018 AIPP NSW Documentary Professional Photographer of the year…and I won that too. None of this would have been possible without Lacey. She is worth her weight in gold (and some because she’s actually really tiny!). If you are hesitant about your path in birth and documentary photography, hear me now: give yourself just ONE conversation with Lacey and you’ll soon see the light at the end of the tunnel.
      Sarah Wid

      Owner, Life and Lens Photography

      12 Modules. 12 Months. One Certification.

      Lifetime Access.


      Self Care and Gratitude

      Module 1 is the foundation for your business. Built on gratitude and self-care, understanding your wins, no matter how small, so when you win big, you know how to show gratitude and open up for bigger wins.

      Physiology of Birth

      Module 2 with Emma Nolan Registered Midwife
      Once module 2 is completed you will be competent in physiological birth works, what are emergencies, and how to navigate a surgical birth.



      Module 3 goes in depth on various kinds of gear and will provide you with all the information you need to choose the gear that is best suited for you. You will also be competent in the exposure triangle.


      Once completing module 4, you will have a clear understanding of physical light, how to create light, and what are our options for light sources.



      Module 5 with Angela Gallo Dynamo Doula Training
      You will learn all about how to find your ideal client, where they are hiding, ways you can diversify your offerings, and SELF VALUE. Once you complete this module you feel confident to charge what you need to charge to survive no matter how intimidating it might feel like.


      Perceptions of Birth

      In the 6th module, you will learn the emotional foundations of dealing with vicarious trauma, working through your own trauma, and unpacking the generational perceptions of what we were taught about birth.


      Imagery and Art

      Module 7 with Elliana Allon.
      Elliana takes us on a beautiful journey throughout Rome and teaches us about different art mediums and how that applies to us in photography. (This is students FAVOURITE module!)


      Working With Other Birth Professionals

      Module 8 with Ally ACM Registered Midwife
      In this module, you have the competency in birth etiquette when working with other birth professionals in the birth space ie midwives, OB’s etc. At the end of the module you will receive a template I personally use to send to OB’s that frequently gains me entry into theatre.


      Loss and Emergencies

      Module 9 with Libby Moloney, Wholistic Funeral Director and Educator
      Libby teaches us about death literacy and how we can apply that language to our everyday lives to enable us to be ready for any situation anywhere- in or outside of birth. When you finish this module, you will feel confident walking into any birth, knowing you possess the skills needed to document and emotionally withstand anything happens in a birth space.



      Once module 10 is completed you will know your way around Lightroom, how to import, save, story, and back up your images, edit clean edits, read a histogram, and use isolated brush tools as well as colour correct galleries for consistency.

      Branding and Sales

      Module 10 with Kate Atkins, Atkins Pro Lab
      Kate teaches you exactly how to pull out your brand’s quirks and encapsulate them into something irresistible to your ideal client. You’ll be able to create a unique brand that speaks to your people.



      Module 11 with Sheridon Byrne, LGBQTI+, Chinelle Rojas Birth United, Women of Colour
      After completion of module 12, you will possess the skills needed to keep your business inclusive without tokenising a certain person based on socioeconomics, race, colour, or background.


      Exit Portfolio

      A submission of a 20 image portfolio to be approved for certification by Lacey Barratt.
      This module not only is a fitting conclusion to Exposing Birth but it’s also a perfect chance to revisit where you started this journey and how far you’ve come.

      Bonus - Confidence

      With Erika Cramer
      Erika walks through cutting bullshit and how to stop people pleasing to make sure that you are doing what you want without others permission.

      How I got to here…

      We had just had our fifth baby. I was 3 days postpartum when some would call ‘the baby blues’ hit me.

      I was feeling empty.

      I felt like my only purpose was to bear children, birth them, sustain them with my body, and repeat.

      I had NO IDEA who Lacey was anymore.

      All I knew was that I was tandem breastfeeding my 3 day old, 2-year-old, and had 2 other younger babes hanging off me, with a teenager begging for some freedom.

      I was left alone, in my house, with 5 children that never stopped needing me.

      But what about me.

      I was so empty that I was reaching the end quicker rather than later.

      If something wasn’t done quick- this had the potential end very badly.

      I know you know what I am talking about.

      You aren’t alone.

      I’m just not afraid to say it.

      I needed help.

      I needed identity.

      I needed to find my sustenance outside of my babies.

      And I did… can too…

      Who is Lacey Barratt?

      Lacey Barratt is a pioneer in the birth industry, paving the way for a more inclusive, dynamic and unapologetically raw content through visual arts.

      As a doula, she pushes the boundaries of what women think they are capable of; helping them to break free of any societal norms or standards by understanding they are their own individual with individual needs. Lacey makes sure that her imagery is nothing less than artful and educational, striving to help women gain knowledge through her images.

      For the last 5 years Lacey has not only created a stir with her controversial images promoting women’s rights, but she has also cemented herself as one of this country’s most talented and outspoken birth photographers.

       ‘We booked Lacey to do our maternity, birth and newborn photography and couldn’t be happier, she has been amazing at each session and all photos I’ve seen so far have exceeded our expectations. I couldn’t recommend her more. These photos will be treasured for the rest of our lives. All documenting the most special thing to have ever happened to us.’

      -Tamika Costas

      Lacey has been known to be unapologetically raw. She encapsulates the depths of the human soul in a single still image. Lacey has even been known to post herself nude up next to Kim Kardashian…why not? Ballsy and emotionally attached, Lacey strives to have women empowered through her imagery.

      The other day I was struggling with feelings of resentment towards being thrown into the bog of the eternal stench of solo parenting my 6 children. Specifically the fact that I don’t get any time away from my 4yr old & 2yr old to work on my business.
      I knew I had to change something but had no idea how or what. At the time I was desperate to not feel trapped or limited by my situation any longer. I posted in my local Earth Mother’s Facebook group asking if any pregnant mums would allow me to photograph their birth for my portfolio. Not expecting to get much of a response because birth photography isn’t really a thing in my small town yet. Literally had no idea how I could possibly make it work without a babysitter but still told the universe clearly what I wanted.

      THEN Lacey’s birth photography course popped up all over my newsfeed. I love the shit out of Lacey and instantly signed up for her webinar. Right away I knew I was going to do this course. I ALMOST hesitated to purchase, knowing that part of Lacey’s success is due to her husband staying home with their kids. Who would watch my kids while I ran out the door to a birth? How can I justify spending this money when I could use it for a million other things my kids need? All money blocks and upper limits I needed to smash if I wanted to change my life. I said out loud to myself “fuck it, I don’t need a husband at home, I’ve overcome so much on my own already, I’ll make this work somehow” and clicked purchase, ACTIONING my manifestation to the universe.

      THE SAME DAY I received a heap of comments on my post looking for a pregnant mum for my birth portfolio. One mum messaged me saying she is due in 6 weeks and having a home birth! You really don’t come across many home births in my town at all, and as a fellow home birthing mum this message made me jump out of my skin in excitement! I booked her in straight away.
      2 hours later my sister in law messaged me saying SHE WILL WATCH MY KIDS WHENEVER I NEED! She just moved in with her boyfriend around the corner from me and is happy to babysit and be on call. I was ugly crying wondering how this is even real life. And shaking from all the caffeine I’d consumed but mostly overwhelmed that my dream can finally become a reality.
      Why did I spend so much time and energy worrying about how I was going to make this work, instead of just going for it and working the rest out later?
      My kids are spending the day with her today while I smash out some website work and prepare to launch my new Signature Set of Lightroom Presets. It is freaking incredible being able to work without distractions or interruptions.

      Whether you believe in manifesting or the stars aligning or whatever, there is definitely something powerful about setting your intentions and actioning them.

      I am so freaking pumped to start Lacey’s course.

      Steph Jordan

      This Course is for you IF:



      You’re feeling called to birth photography – maybe you couldn’t find these services when you had your child or you are in awe of the whole birth experience and want to participate fully – this course will allow you to overcome any trauma and be fully present with your clients making you an exceptional birth advocate.



      You’ve shot a few births or are a photographer and want to transition into this but you’re scared to death of failing – this course will give you the practical tools to grow your business and become a profitable photographer, face challenges head-on and succeed and deal with any situation you might face in the birth experience.

      This is more than a technical course, this is an emotional journey and as such we’ve created an incredible sisterhood to help you along the way.

      As well as over 13 hours of content, workbooks and audio files you’ll also be welcomed into our exclusive group where you can ask for feedback, connect with like-minded souls and get all the cheerleading and support that you need.

      Early Bird Pricing Ends on









      Also, to spice it up, I’m only taking TEN live attendees.

      5 more spaces have been added for the live rounds!

      pay in Full

      + extras valued at of $1849 


      One Time Payment

      All Prices in AUD

      • Lifetime access to the Exposing Birth Photography e-course
      • 12 weekly lessons taught LIVE by Lacey Barratt starting 11 am 9 August 2019 and resuming every Friday at 11am
      • Immediate access to pre-recorded modules whilst we wait for the live modules to begin
      • Certificate and badge upon completion to display in your office and on your website/email footer/letterhead (within 12 months)
      • 1 bonus module on confidence
      • 1x 6 pack Digital Desktop Organiser
      • Access to an exclusive invitation-only Facebook group with a community of like-minded women
      • Business From Scratch- 8 Week Start-Up e-course


      Payment plan

      2 x Monthly Payments


      x 2 Monthly Payments

      All Prices in AUD

      • Lifetime access to the Exposing Birth Photography e-course
      • 12 weekly lessons taught LIVE by Lacey Barratt starting 11 am 9 August 2019 and resuming every Friday at 11am
      • Immediate access to pre-recorded modules whilst we wait for the live modules to begin
      • Certificate and badge upon completion to display in your office and on your website/email footer/letterhead (within 12 months)
      • 1 bonus module on confidence
      • Access to an exclusive invitation-only Facebook group with a community of like-minded women
      • 1x 6 pack Digital Desktop Organiser
      • Business From Scratch- 8 Week Start-Up e-course


      Extended Payment plan

      x 4 Monthly Payments


      x 4 Monthly Payments

      All Prices in AUD

      • Lifetime access to the Exposing Birth Photography e-course
      • 12 weekly lessons taught LIVE by Lacey Barratt starting 11 am 9 August 2019 and resuming every Friday at 11am
      • Immediate access to pre-recorded modules whilst we wait for the live modules to begin
      • Certificate and badge upon completion to display in your office and on your website/email footer/letterhead (within 12 months)
      • 1 bonus module on confidence
      • Access to an exclusive invitation-only Facebook group with a community of like-minded women
      • 1x 6 pack Digital Desktop Organiser
      • Business From Scratch- 8 Week Start-Up e-course

      Still got questions, babe?

      I’ve got your back babes.

      I want you to succeed.

      You can’t pour from an empty cup.

      Look at me like a doula for your business.

      60 Day Money Back Guarantee

      I believe in this course so much, I’m offering a guarantee on it.

      Every ounce of my knowledge, soul, and heart is in this course. I believe in you.

      I believe in you so fucking much that if after 3 modules, you haven’t had an “AHA” moment, I’ll refund your money.

      No questions asked. Well, maybe a question for marketing purposes ?

      What do you have to lose?